future voices @ cannes 2026

what’s next starts here.

AN OFFICIAL PARTNER OF THE CANNES LIONS ERA PROGRAMME

gen z is “right now”

Curated by Creative Media Group and EL MGMT Group, Future Voices at Cannes is a platform built to amplify the “right now” generation of creators driving conversation across media and culture at Cannes Lions Creativity Festival on June 22 - 26 in Cannes, France.

We’re bring together a select group ten Gen Z delegates to shape how ideas move, what audiences engage with, and where attention is going next.

Strategically positioned at Cannes, their perspectives and content capture the moment as it’s happening and extend its influence far beyond the festival.

FUTURE VOICES AT CANNES

FUTURE VOICES AT CANNES

FUTURE VOICES AT CANNES

FUTURE VOICES AT CANNES

the 15% truth

Less than 15% of Cannes attendees are Gen Z, and even fewer represent racially diverse perspectives, despite driving culture globally. As part of Cannes Lions’ ERA Programme, Future Voices at Cannes is designed to expand who is seen, heard, and shaping the conversation.

DELEGATE ACTIVATIONS

Our curated activations define how each participant engages within the Future Voices experience at Cannes. These moments are designed to bring each delegate’s perspective to life through a mix of content creation, curated discussions, and brand collaborations.

Each activation represents a distinct way delegates contribute to the broader narrative of the program, whether through filmed media, live conversation, or participation in partner-led experiences. Together, they create a structured but dynamic presence across the festival.

  • Each delegate produces a short-form masterclass designed to share a distinct insight at the intersection of creativity, media, technology, or leadership. These sessions are built to capture how this generation thinks, creates, and navigates the world in real time.

    Format

    • 3–5 minute filmed masterclass
    • Individual perspective, framework, or point of view
    • Distributed across Future Voices media channels

  • Delegates participate in a professionally produced roundtable designed to surface the real tensions shaping the future of creativity, media, and influence. The conversation captures how this generation is thinking, building, and navigating change in real time.

    Topics May Include

    • Creativity in the age of AI
    • The future of storytelling
    • Cultural influence and digital media
    • Emerging opportunities for creators

    Format

    • 1-hour moderated discussion
    • Filmed for digital distribution
    • Highlights shared across Future Voices media channels

program benefits



Content & Collaboration

Featured in Future Voices media with opportunities to participate in content production and curated brand activations.


Access & Positioning

Young Lions pass with official access to Cannes Lions, placing delegates inside key conversations and brand moments across the festival.

Amplification & Exposure

Content distributed across Future Voices and partner channels, creating global visibility that extends beyond Cannes.

MEET THE DELEGATES

Frequently asked questions

Still have questions? Take a look at the FAQ or reach out to our team via email at anytime.

  • Future Voices @ Cannes is a curated Gen Z delegation positioned inside the Cannes Lions International Festival of Creativity, designed to amplify emerging creators shaping media, culture, and the future of content.

  • Future Voices is designed for Gen Z creators, storytellers, and operators with a strong perspective and active role in shaping cultural or digital conversations. Selection is based on voice, influence, and alignment with the program.

  • Delegates participate in curated activations including content production, roundtable discussions, and brand collaborations, while engaging directly with the ideas and conversations happening across Cannes Lions.

  • Yes. Delegates receive Young Lions accreditation, which provides access to select Cannes Lions sessions, programming, and networking environments.

  • No. Future Voices is not a paid program. Delegates receive access, visibility, content production, and brand collaboration opportunities as part of their participation.

  • Travel and accommodations may be supported through brand partnerships; however, coverage is not guaranteed at the time of acceptance and is confirmed as partnerships are secured.

  • Delegates participate in professionally produced content including the Future Voices Mini Masterclass Series and Roundtable, along with additional on-site and brand-led content opportunities.

  • Yes. Delegates may be selected for curated brand activations aligned with their audience, voice, and content style as part of the program.

  • Future Voices is focused on creators actively shaping culture today, positioning them inside the festival to contribute original perspectives and media rather than attend as observers.

  • Future Voices operates as a curated program. To express interest or be considered for future cohorts, contact EL MGMT Group or submit an inquiry through the official Future Voices platform.